Introducing the Pouch Your Handbag Has Been Waiting For

Born and raised in Adelaide, I’m a fashion stylist, dance choreographer, and mum of two girls aged 18 and 16 — which means life moves fast, bags get heavy, and organisation is non-negotiable. At this stage of life, my wardrobe is a shared resource and my beauty products mysteriously migrate without permission. Between rehearsals, school runs, events, and teenagers “borrowing” my things, my handbag has officially become mission control.

I’ve always been obsessed with handbags. Not just how they look, but how they work. A great bag should make you feel polished, pulled together, and ready for whatever the day throws at you.

I’ve spent my life designing around real needs — my own, and the people around me. When my girls were babies, I couldn’t find a baby bag that felt stylish and functional, so I designed fashionable baby bags that worked for busy mums who still wanted to feel like themselves. As my life evolved, so did what I designed. And now, with teenage daughters and a full, fast-moving life, my needs — and theirs — look very different.

This brand was born from a very real, very unglamorous problem.

Every time I rushed out the door, my lipstick, gloss, and lip liner were tossed into a sad little snack zip-lock bag. Practical? Yes. Chic? Absolutely not. I searched everywhere for something better, but everything was too bulky, the wrong shape, or took over my entire bag. I needed something sleek, perfectly sized, and easy to grab — something that worked with my handbag, not against it.

The final lightbulb moment hit at an event, mid lippy touch-up in the ladies.
Three women.
Three luxe designer bags.
One identical plastic zip-lock bag.

Beautiful outfits. Stunning handbags. Tragic solution.

I knew then this wasn’t just my problem — it was ours.

So I created it.

A perfectly sized pouch designed for those who are always on the move — and truly for all ages. From teens sneaking your lip gloss, to busy mums, to women who simply like their bag to feel put together. It’s something I need — and something my daughters need too. Easy to spot, easy to reach, and designed to stop your lippy disappearing into the black hole of your handbag — or dramatically launching itself onto the floor at checkout. Available in multiple colours so you can find it instantly, no stress digging required.

The logo is personal too. It’s my lips and my beauty spot. As a kid, I desperately wanted a Madonna-style beauty mark — and somehow the universe delivered. It became my thing. A reminder that what makes you different often becomes your signature.

This brand is a little fun, a little fabulous, and confidently unapologetic.

No more zip-lock bags.
No more handbag chaos.
Just chic, effortless organisation — finally.

Welcome to the launch. 💋.