About Pout Pouch

I’m a fashion stylist, dance choreographer, and mum of two girls — which basically means I’m always on the go, always juggling, and permanently carrying a handbag like it’s an extra limb. I’ve had a lifelong obsession with handbags — not just how good they look, but how they function and pull an outfit together. I like to feel organised, polished, and ready for anything… even when I’m running on caffeine.

While my background includes designing fashionable baby bags for mums, this pouch was born from pure, everyday frustration. Every time I rushed out the door, my lipstick, gloss and lip liner were dumped into a sad little snack zip-lock bag. Practical? Sure. Chic? Absolutely not.

I searched high and low for something better, but everything I found was either too bulky, the wrong shape, or required its own postcode inside my bag. I needed something sleek, perfectly sized, and easy to grab — something that worked with my handbag, not against it.  The final lightbulb moment hit at an event, mid lippy touch-up in the ladies — three women, three luxe designer bags, all pulling out the same plastic zip-lock bag. Chic outfits, beautiful bags… tragic solution. Problem confirmed.

So I created it.....

A perfectly sized pouch made for women who are always on the move. Easy to spot, easy to reach, machine washable, and designed to stop your beauty essentials disappearing into your handbag — or dramatically launching themselves onto the floor mid-checkout. Available in different colours so you can find it instantly, no stress digging required.

The logo is personal too… and slightly iconic (in my opinion). It’s my lips and my beauty spot. As a kid, I was desperate for a Madonna-style beauty mark — and somehow the universe delivered. It appeared, stayed forever, and became my thing. Proof that a little quirk can turn into your thing — just like this brand: a bit fun, a bit fabulous, and and confidently unapologetic.

Carmel x 💋